american culture

Who We Are ...

American Culture is a hairdresser and family owned professional beauty industry business founded in 2001 by Louis and Doreen Guarneri.  American Culture stands for freedom of expression, individuality and creativity.

american culture

Our Brands ...

American Culture brands include Simply Smooth, Pure NV and the cure tools. American Culture offers a full line of professional treatments for hairdressers to create any texture desired as well as home maintenance products that help consumers replicate the professional salon look at home.


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American Culture Natural Hair Care Products | Keratin Treatments | Shampoos | Conditioners | Styling | Finishing | Simply Smooth | pure NV BKT | Magic Potion