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Simply Smooth xtend keratin replenishing deep conditioner restores depleted keratin into hair fibers, strengthening elasticity. This new, smooth hair is easier to comb; reducing future damage. Unusual velvety balm dramatically hydrates thirsty locks, smoothes damaged hair and improves overall structure leaving a uniquely light, soft feel to the hair. Consistent use will result in an overall improvement of the texture and quality of hair.

Xtend Keratin Thickening volumizer is a botanically blended, keratin infused, weightless volumizer that thickens & plumps each individual hair strand while creating maximum volume & body. Beneficial for thin, fine, lifeless hair.

Read all about The Look Spa Salon, home to American Culture Brands!

Simply Smooth keratin infused, botanically blended products help make hair smooth, frizz free and silky! And, with a little simple styling, you can create Celebrity Style!

American Culture brands was most pleased to support Long Island Beauty Ball 2015, benefiting Mondays at Racine, for cancer care. At this first annual event, attendees received a Simply Smooth xtend Magic Potion in their swag bag and one lucky winner took home a beautiful American Culture brands gift basket! Pictured here is Shake it Up's Regina Galli and Karen Vito with Miss Teen Long Island 2015, Hayley Reisel, a child cancer survivor.

Did you know that American Culture Brands has its own salon? Along with making the best shampoos and products for silky smooth frizz-free hair, our stylists work with everyday clients!

Beauty and fashion go hand in hand. Check out these great runway styles!

Celebrities always look great as they have the benefit of hairdressers at their disposal. With Simply Smooth, you can re-create celebrity style and have silky smooth hair!

Simply Smooth keratin products are absolutely the best products for frizzy hair. Botanical ingredients, keratin and collagen in our shampoos, conditioners, styling and finishing products result in smooth, shiny tresses!

For starters, no one asked me to write this testimonial. I had to research the company and find their phone number and information to find out where they sell this product. I have been getting my hair straightened for more than 40 years and I have NEVER come across a product like this in my life.

I was organizing my beauty closet and pulled out Simply Smooth keratin reparative magic potion intense blowout and used it. Truthfully nothing turns my head these days but this stuff was amazing! I have uber-fine hair, a little frizzy, and this made the blowout so much easier. Left hair actually bouncy. Hillary

Hear what celebrity beauty expert and pioneer Jennifer Walsh has to say about Simply Smooth magic potion!!

Doreen Guarneri shares how the right cut can do more than beautifully frame your face - it can complement your entire look from head to toe.

Doreen Guarneri shares with Long Island's WKJY Radio morning show with Steve & Leeana, texture management and the many myths on keratin.

Blogger Jill came to The Look Spa Salon in Greenlawn, NY to have a Simply Smooth keratin treatment with creator, Doreen Guarneri, before embarking on a European vacation. Check out what she had to say about Part I!

Blogger JillStriff provides the beautiful smooth, frizz free results of her Simply Smooth keratin treatment at The Look Spa Salon in Greenlawn, New York.

Michele 1218 has long been a fan of Simply Smooth keratin treatments. So much so, she decided to visit the home of Simply Smooth, The Look Spa Salon in Greenlawn, NY, to have a treatment with creator Doreen Guarneri.

Blogger Michele 1218 shows you the results of her beautiful Simply Smooth keratin treatment which she had with creator Doreen Guarneri at The Look Spa Salon in Greenlawn, NY.

The perfect wave with a twist is the new STRAIGHT! Achieve this great look at home with these 6 easy steps. It's easy to create this great look at home every day without spending hours in a salon, and simply smooth will show you how to do it.


American Culture Natural Hair Care Products | Keratin Treatments | Shampoos | Conditioners | Styling | Finishing | Simply Smooth | pure NV BKT | Magic Potion