Simply Smooth xtend keratin reparative magic potion shampoo is an exceptional shampoo that will deliver up to three times the strengthening benefits preventing breakage while adding brilliant shine to the hair. Designed with unique ingredients to increase the strength of virgin hair, triple the strength of damaged hair and deliver optimal anti-breakage benefits, it will continue to strengthen hair even in extreme humidity to help calm frizz and keep hair smooth. The unique ingredients allow penetration into the hair cortex, building strength from within, while providing film forming effects to reconstruct, coat and protect the surface of the hair. Xtend keratin reparative magic potion shampoo restores depleted keratin into hair fibers repairing damage, enhancing strength and elasticity. Consistent use will transform hair texture and overall appearance as well as help protect hair from future damage. Xtend keratin reparative magic potion shampoo, with its intoxicating exotic fragrance, is safe on all hair types and will benefit whether or not a Simply Smooth treatment has been applied. When used after a Simply Smooth treatment, it will prolong its duration. Sodium chloride, sulfate, paraben and gluten free. Gently cleanses, repairs and restores hair’s integrity. Luxuriously hydrates and revitalizes dry, damaged hair. Calms frizz, keeps hair smooth and adds brilliant shine. Consistent use will help protect hair from future damage.