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Pure Color is anti-aging pigmentation science that provides target colors that do not fade. pure color 90% botanically-based formulas are real flower power!
Simply Smooth Pure Color Developers are keratin and vegetable oil enriched and available in 4 strengths.

Simply Smooth pure color offers many promotional packages to suit your hair color needs.
Simply Smooth pure color dust free lighteners are available in original or ammonia free.

Simply Smooth pure color accessories provide the stylist with everything they need for a successful pure color application.

American Culture Natural Hair Care Products | Keratin Treatments | Shampoos | Conditioners | Styling | Finishing | Simply Smooth | pure NV BKT | Magic Potion