Not a professional? Click here to browse as a consumer


Simply Smooth pure color developers are enriched with keratin and vegetable oil. Available in 4 strengths. Shop
Simply Smooth pure color dye-lute is the demi-activator for pure color and achieves demi-permanent formulation. Shop
The Simply Smooth pure color swatch book provides powerful visuals and is a complete guide to simply smooth pure color. It includes 60 hair swatches along with instructions on using the pure color menu. Shop

American Culture Natural Hair Care Products | Keratin Treatments | Shampoos | Conditioners | Styling | Finishing | Simply Smooth | pure NV BKT | Magic Potion