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Empower your new freedom of expression with Simply Smooth Pure Color, extraordinary hair color technology infused with the finest plant keratin, vegetable collagen and the purest dye molecules available today. The anti-aging, double pigmented hair color system provides target colors that do not fade. Available in 60 shades that produce endless creativity. Converts to demi-permanent color. Fragrance free. Simple. Safe. Superior. Shop
The Simply Smooth pure color swatch book provides powerful visuals and is a complete guide to simply smooth pure color. It includes 60 hair swatches along with instructions on using the pure color menu. Shop

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