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Simply Smooth keratin based botanical shampoos, conditioners, styling and finishing products are sodium chloride free and color safe. Take a look at our perfectly paired items to meet your hair care needs.

Simply Smooth shampoos are botanically blended, sodium chloride free and infused with keratin to hydrate, seal cuticle and add incredible shine. Find your favorite!
Simply Smooth conditioners are apple pulp infused and comprised of high quality keratin to repair hair, leaving it smooth, silky and shiny. There’s something here for everyone!

Simply Smooth superior styling formulas allow for creative styling options. Botanically blended and keratin infused products leave hair smooth and in optimum condition. What’s your hair wish for today?
Lightweight, non-sticky products resist humidity, repel moisture and leave hair touchable. Unique formulas eliminate frizz, leave hair weightless, smooth and glossy. No more bad hair days!

Simply Smooth in salon keratin treatments provide safe, customized smoothing with high quality keratin, botanicals and vitamins from plants, apple pulp and vanillin. Gentle enough for color treated or highlighted hair. What texture do you desire?

American Culture Natural Hair Care Products | Keratin Treatments | Shampoos | Conditioners | Styling | Finishing | Simply Smooth | pure NV BKT | Magic Potion