Not a professional? Click here to browse as a consumer
Manage texture with Simply Smooth Keratin Treatments Vanillin & green apple infused, vitamin enriched, Simply Smooth Keratin Treatment eliminates frizz while reducing texture for up to 3 months. Repairs damaged, keratin depleted hair. Create incredible shine with Simply Smooth formulas. Simply Smooth formulas can be applied directly after a color service. Process takes 1.5 to 2 hours depending on density. For virgin, resistant or uneven textures, START with Simply Smooth Pre-Soft Primer before Pre-Clean Purifying Shampoo. *Simply Smooth Original Keratin Treatment 72 hrs *Simply Smooth Xpress Keratin Treatment 24 hrs

Lock in hair color color with Simply Smooth Color Lock Treatment. Enjoy Frizz Free texture with no split ends. Simply Smooth Color Lock Treatment will illuminate your hair color while refining your hair by replacing lost keratin into the hair shaft. No more fading hair color!

Simply Smooth keratin infused, botanically blended products create frizz free, smooth, silky hair. With just a little simple styling, you can create celebrity style!

American Culture brands was most pleased to support the Long Island Beauty Ball 2015, benefiting Mondays at Racine, for cancer care. At this first annual event, attendees a Simply Smooth xtend keratin reparative magic potion 2oz. in their swag bag and one lucky raffle winner received an American Culture brands gift basket to take home and enjoy. Pictured here is Shake it Up's Regina Galli and Karen Vito, with Miss Teen Long Island 2015, Hayley Reisel, a child cancer survivor.

Simply Smooth keratin products are absolutely the best products for frizzy hair. Botanical ingredients, keratin and collagen in our shampoos, conditioners, styling and finishing products result in smooth, shiny tresses!

Did you know that American Culture Brands has its own salon? Along with making the best shampoos and products for silky smooth frizz-free hair, our stylists work with everyday clientele!

Did you know about All Cultures? Our All Cultures bimonthly newsletter delivers info on products, hair trends, salon and retailing tips and much more!

American Culture brands is providing FREE KERATIN to salons with purchase minimums from Simply Smooth or pure NV BKT wet/styling lines! Learn more about our Instant Keratin Rebate Program for 2015!

I was organizing my beauty closet and grabbed the tiny vial of simply smooth keratin reparative intense blowout today and used it. Truthfully, nothing turns my head these days....but this stuff was amazing. I have uber fine hair, a little frizzy, and this made the blowout so much easier. Left hair actually bouncy.

Hear what celebrity beauty expert and pioneer Jennifer Walsh has to say about Simply Smooth Magic Potion!

In an interview with WKJY radio's morning show with Steve & Leeana, American Culture's Doreen Guarneri speaks on texture management and the many myths on keratin.

Blogger Jill came to The Look Spa Salon in Greenlawn, NY to have a Simply Smooth keratin treatment with creator, Doreen Guarneri, before embarking on a European vacation. Check out what she had to say in Part I of her review!

Blogger JillStriff shares the beautiful smooth, frizz free results of her Simply Smooth keratin treatment by Doreen Guarner, creator of Simply Smooth and owner of The Look Spa Salon in Greenlawn, New York.

Michele 1218 has long been a fan of Simply Smooth keratin treatments. So much so, she decided to visit the home of Simply Smooth, The Look Spa Salon in Greenlawn, NY, to have a treatment with creator Doreen Guarneri

Blogger Michele 1218 shows you the results of her beautiful Simply Smooth keratin treatment which she had with creator Doreen Guarneri at The Look Spa Salon in Greenlawn, NY.

The Simply Smooth Color Lock Complete Kit includes everything you need to introduce your clients to COLOR GLAZE and KERATIN technology. Stylists use the professional products in the salon and send the client home with the kit to keep hair fabulous until the next visit. No client should leave the salon without it!


American Culture Natural Hair Care Products | Keratin Treatments | Shampoos | Conditioners | Styling | Finishing | Simply Smooth | pure NV BKT | Magic Potion