Flawless hair is simply smooth
Magic Potion


detangles • defrizzes • prevents flyaway hair • repairs split ends • defines curls without crunch • adds brilliant shine • offers thermal protection • speeds up blowdry time • transforms your hair without adding weight

Why should you use Simply Smooth?

Simply Smooth is a high quality keratin and natural botanical hair care line from American Culture that creates frizz-free, smooth, shiny, healthy hair.

What is Simply Smooth?

Simply Smooth is texture management through the art of keratin, and it’s all about the keratin!

Keratin is a natural component in your hair which when depleted results in dull, dry, lifeless hair and split ends. Replacing keratin reconditions your hair, restores its health, elasticity and vibrancy while adding incredible shine.

You can use Simply Smooth hair care products at home as they are:

  • botanically-blended
  • sodium chloride free
  • color safe

The Simply Smooth xtend maintenance system includes keratin based, moisture rich shampoos and conditioners as well as superior styling and finishing products. Simply Smooth xtend keratin reparative magic potion is a styling and detangling product with a huge following as it fixes everything!

Simply Smooth hair care from American Culture brands including in salon smoothing services and at home hair care:

  • Are gentle enough to be used on the same day that your hair has been colored or highlighted.
  • Will reduce and relax curls while leaving your hair revitalized, reconditioned and silky smooth.
  • Simply Smooth is superior to your typical Brazilian keratin treatment.
  • Let Simply Smooth take your blowout to a whole new level.
  • Simply Smooth ingredients are a complex blend of keratin, collagen, argan oil and natural botanicals.
  • Available in a variety of formulas including Color Lock, Original, Xpress and Simply Smooth & Straight to meet your needs.

Simply Smooth in salon keratin treatments provide high performance smoothing through a natural, healthier process. Simply Smooth has created gentle formulas enriched with keratin, apple pulp, plant based vitamins and vanillin, a component isolated from vanilla beans.

Simply Smooth is texture management through the art of keratin and ...
It’s all about the keratin!

American Culture Natural Hair Care Products | Keratin Treatments | Shampoos | Conditioners | Styling | Finishing | Simply Smooth | pure NV BKT | Magic Potion